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Old 05-26-2006, 02:22 PM   #1
globalguy
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Thumbs up Password-By-Phone vs. Dialler

Historically, the dialer was the solution to monetize your international traffic. Whilst the dialer is dying, the underlying mechanisms on which they are based are still alive and kickin’ – pay-per-call billing.


Dialers are blocked or restricted in many profitable key markets, with European media giving away dialer blocking software for free. Direct access from dialers also gets blocked by most anti-virus and firewall software solutions, which prevents automated dialer downloads and activates security warnings on screen – a real turn off for the turned on surfer!

Dialers also have six to eight minutes of average holding time – if the surfer is using a slow connection, the average hold time is only two to three minutes – all with very low payout rates for several key markets.

Furthermore, dialers won’t work with DSL, LAN or cable surfers, so you lose up to 40 percent of your potential revenue by using them.

Because of the ongoing problems associated with dialers, some companies are offering voice call solutions that require a simultaneous second phone line to be connected to a premium number, as long as the user wants access to the content.

However, a dialup user will probably not have the required second phone line and in many parts of the world cell phones are on a prepaid service, so premium calls are not possible. You will lose up to 80 percent of your possible revenues from these types of prospects.
One solution to billing these difficult markets is Password-By-Phone, so that with one phone call, surfers can gain access to the forbidden fruits of the member area without a simultaneous phone connection and without a second phone line.

Surfers love it – for them, such billing is quick, convenient and anonymous. What is more, the ‘buy now, pay later” element afforded by pay-per-call billing leads to more spontaneous purchases and by definition, practically anyone with access to the web has access to a phone.

Crucially, thanks to award-winning geo-targeted technology, the surfer sees the call-to-action to pay you in their own native language. Upon calling the premium number shown, they are greeted, again, in their mother tongue, and listen to a 5.25 minute password announcement.

The user is then free to enjoy the content either immediately or at a later stage. The default timeout granted for content access is typically 30 minutes, but this can easily be changed. If the session is terminated at any stage, the time owed is rolled over until the next session. Two minutes before the end of the session, surfers are prompted to buy another password if they wish to continue enjoying the content.

Password-By-Phone offers up to four alternative phone numbers to ensure that your user is able to pay you, unlike dialers, which only offer one. They then promote the phone numbers that have the best profit margins and superior connectivity in bold and eye catching tones. Thus, if the main number is blocked by a local phone company (e.g. because of dialer problems) you can still make money. By giving surfers the opportunity of calling alternative numbers, you are capturing customers who would have otherwise been lost.

Password-By-Phone is affiliate friendly and can be integrated into any program, including those powered by NATS or MPA3. Resellers introducing other webmasters also get a 10 percent second tier payout. Payouts are factored so you get paid long before Password-By-Phone is paid by the Telcos – every two weeks by wire, check or ePassporte – with no chargebacks or pending transactions. The Swiss company is privately owned by pay-per-call professionals who have been involved in the industry since 1994 and have paid over $250m to partners during that time.
As you can see, Password-By-Phone makes an attractive option for replacing the dialer as a tool for billing non-credit card carrying surfers on the international market.



Marc Jarrett
www.password-by-phone.com
ICQ 287-377-938 skype emjay1
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Old 05-26-2006, 06:35 PM   #2
Zappu
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An I am still waiting for the EU VAT-ID for the payments So please send to me
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Old 05-30-2006, 11:56 AM   #3
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Hey Marc, welcome and nice to see you around
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Old 06-07-2006, 01:43 PM   #4
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I am I wrong or does the surfer have to stay for the full 5.5 minutes or do we get paid even if they only stay for 3 minutes and not get a password?
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Old 06-07-2006, 01:54 PM   #5
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@globalguy
Please, tell Tanja to call me. I am waiting for a call now for about 2 month

+49 4634 936611
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Old 06-07-2006, 01:59 PM   #6
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Old 06-07-2006, 03:22 PM   #7
globalguy
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Quote:
Originally Posted by Geezer
I am I wrong or does the surfer have to stay for the full 5.5 minutes or do we get paid even if they only stay for 3 minutes and not get a password?
Taken from our FAQ:

What happens if a caller hangs up after 1 or 2 minutes! Do I get paid anyway?
Customers will call to receive a password and will stay on the phone to listen to their password about 98% to 99 % of the time. The caller listens to a interesting 4,5 minute announcement, followed by the password and the password repetition which results in average to a 5 minutes 15 seconds to 5 minutes 30 second call duration.
There are about 2 to 3 percent of callers who hang up during the first 30 to 60 seconds. Once the caller remains over 60 seconds on the phone he will want to listen to the password. After all, this is the reason why the caller is calling and therefore will stay the full duration on the phone. We included the very few "30 second hang ups" into our calculation and will pay for every password of the duration of 6 minutes instead of the 5 minutes 30 seconds. This means we pay for 30 seconds more than the actual holding time and this covers generously the few "30 second hang ups" you may have.
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Old 06-08-2006, 08:18 AM   #8
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Quote:
Originally Posted by globalguy
Taken from our FAQ:

What happens if a caller hangs up after 1 or 2 minutes! Do I get paid anyway?
Customers will call to receive a password and will stay on the phone to listen to their password about 98% to 99 % of the time. The caller listens to a interesting 4,5 minute announcement, followed by the password and the password repetition which results in average to a 5 minutes 15 seconds to 5 minutes 30 second call duration.
There are about 2 to 3 percent of callers who hang up during the first 30 to 60 seconds. Once the caller remains over 60 seconds on the phone he will want to listen to the password. After all, this is the reason why the caller is calling and therefore will stay the full duration on the phone. We included the very few "30 second hang ups" into our calculation and will pay for every password of the duration of 6 minutes instead of the 5 minutes 30 seconds. This means we pay for 30 seconds more than the actual holding time and this covers generously the few "30 second hang ups" you may have.
Sounds like a politicians answer
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Old 06-08-2006, 08:20 AM   #9
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Originally Posted by -HF
that's be surprising, if no password is purchased, you aren't giving away a membership.
No, but as it's a premium rate number the surfer will be spending money, if they stay on the line for a minute then hang up they have still paid x amounts for that call.

Now if you get a lot of people staying on the line for 1 or 2 minutes it could add up to a nice few bob, for someone.
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Old 06-08-2006, 11:11 AM   #10
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