The show, Aug. 27-29, will feature the new 2008 lines of Penthouse Shoes by Ellie, Penthouse Lingerie by Coquette, Penthouse Jewelry by Body Vibe, Penthouse Toys by Topco and Penthouse Swimwear by Diva Bikinis.

“Having an integrated licensing presence at Storerotica makes sense for the brand,” Penthouse Director of Licensing Amanda Byrd said. “It gives retailers the convenience of finding our products under one roof, while unifying our message at the same time.”

Additionally, Penthouse Pet of the Year 2007 Heather Vandeven and Penthouse Pet of the Year Runner-Up 2007 Krista Ayne, will be making appearances each day of the show at the Penthouse booth.

The Pets will sign autographs, pose for pictures and model items from each respective Penthouse-branded line.